Monday, February 3, 2014

Watch Apple's tribute to 30 years of Mac, shot entirely with iPhones


Apple has released a new video celebrating the 30th anniversary of Mac. The company says the below clip was shot entirely with iPhones over the course of a single day. 15 camera crews were sent out across the world on January 24th with the goal of documenting "people doing amazing things with Apple products." In all, Apple captured over 70 hours of footage during the various shoots. Video from each location was sent back in real time to a command post in Los Angeles, where the project's director could make requests and guide videographers over FaceTime. All of that content was then edited down and given an original score — with a Mac, naturally.


"Thanks to the power of the Mac and the innovations it has inspired, an effort that...


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