Monday, April 21, 2014

Apple video narrated by Tim Cook advertises green power, not products


Just ahead of Earth Day, Apple has released a new ad and overhauled a section on its website designed to highlight its environmental initiatives, including the shrinking of its carbon footprint and the reduction of toxins and energy use in its products. The nearly two-minute-long video is narrated by none other than Apple CEO Tim Cook, who explains how the company has been aggressively shifting over to renewable energy. "Now more than ever we will work to leave the world better than we found it," Cook says.


Under Cook, Apple has increasingly drawn focus to its environmental initiatives, and it appears that it's now pushing toward being seen as a real leader on sustainability. The overhauled environment section on Apple's website now...


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