A product's packaging has a lot of power over buyers, and designer Peddy Mergui wants both consumers and those in his field to start recognizing that.
In an exhibition titled Wheat is Wheat is Wheat , Mergui wraps over a dozen basic food products — from eggs to coffee to salami — in high-end designers' patterns and big brands' famous packagings in order to elicit reactions based on brand recognition. Meet Apple's iMilk, Prada's flour, and Burberry's ramen. "High-end brands are not selling the...
via The Verge - All Posts http://ift.tt/1iiq1Qx
No comments:
Post a Comment