Wednesday, April 2, 2014

Trial by Fire: can Amazon stand out in a fierce set-top box market?


Today marked the introduction of Amazon's Fire TV set-top box, setting up the latest battle in a relentless war between electronics companies for a presence in your living room. In a letter to customers on Amazon's website, CEO Jeff Bezos describes Fire TV as "the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, WatchESPN, low-cost video rentals, and more." But others including Apple, Roku, and Google have all made similar claims in the past. Amazon says its device is more powerful than the rest (gaming consoles obviously excluded) and offers a more intuitive user experience. The company is admittedly late to the set-top box market, but that's not stopping it from making bold claims right at the outset. Is Fire TV all that...


Continue reading…






via The Verge - All Posts http://ift.tt/1jZzIdX

No comments:

Post a Comment