The meeting, officially, didn't have anything to do with Atari.
It was a "meet and greet" in 2011 between members of marketing agency Fuel Industries and a group of consultants. Fuel CEO Mike Burns does a lot of these. Small talk. Pressing the flesh.
When Burns heard that one of the consultants worked for Universal in the 80s and helped license E.T. to Atari, he had a flashback. He remembered playing E.T. on the 2600 as a 12-year-old. "My god it was shitty," he says. "It was horrible." And he remembered hearing an urban legend of how Atari had buried millions of copies of the game in the desert because it couldn't sell them in stores.
via The Verge - All Posts http://ift.tt/1wzOOdF
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