On October 7th, author James Frey will release a novel about the apocalypse. It will hold an elaborate code, directing readers towards a key hidden somewhere in the real world. That key will open a case containing $500,000 in gold.
This is the premise of Endgame: The Calling, which is not so much a book as a sweeping attempt at a story that will colonize all conceivable media. Fox is developing a movie concurrently, and Google's Niantic Labs, responsible for alternate-reality game Ingress, is making a new game based on the plot. A D&D dungeon master has been conscripted to maintain social media accounts for the characters, which he has done for the past year. Two more books are coming. And around it all is a scavenger hunt based on...
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