Like Pixar before it, Marvel Studios has developed a brand that transcends any particular character or franchise. That red rectangle with the white letters has become a stamp of quality, a relative guarantee that the comic-book movie you’re about to see will be worth your time and money. But also like Pixar, Marvel now has to decide how best to extend and expand that brand. Make more sequels to the films we already enjoy? Or try to branch out and invest in new stories, which brings fresh...
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