Product placement in music videos is about to get even more annoying: new sponsors are going to start getting edited into old videos. Universal Music Group, the music giant with artists including Kanye West and Taylor Swift, is going to start using a technology that will allow music videos to be continually updated after their release — for instance, a soda can in a video might read "Pepsi" one week and "Coke" the next. Aside from allowing advertisers to sponsor a video for limited periods of time, the technology will also allow UMG to target different versions of a video to viewers with different interests.
via The Verge - All Posts http://ift.tt/1uWRxet
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