Friday, October 3, 2014

The three lives of Blizzard Entertainment


"World of Warcraft transformed everything."


It’s a statement that’s tough to argue regardless of your position. If you play games, it’s almost a guarantee that something you’ve played in the last few years has elements borrowed from World of Warcraft. If you create games, there’s a good chance that you or someone you work with has played and been inspired by Blizzard’s enormously successful massively multiplayer game. Even if you don’t care about games, it’s become a cultural touchstone, with everything from celebrity and sports star endorsements to reports from The Onion. There’s even a movie in the works.


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