Seven years after lonelygirl15 hit YouTube, Hollywood is launching new efforts to reach younger viewers online. But this time around, their efforts are splintering across social media sites. The latest, @SummerBreak, will reportedly unfold not on television but across Twitter, Tumblr, Instagram, and YouTube.
Variety reports that @SummerBreak, a new unscripted series from The Chernin Group, is now in production and will air this summer. The Chernin Group is led by Peter Chernin, who sits on Twitter's board of directors and is also an investor in Tumblr; the production company is behind Fox's New Girl and Rise of the Planet of the Apes. @SummerBreak will reportedly follow the lives of graduating high school seniors in the eight weeks...
via The Verge - All Posts http://www.theverge.com/2013/4/26/4270724/hollywoods-latest-bid-to-bring-tv-online-will-play-out-across-twitter
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