Friday, April 26, 2013

iTunes Store at 10: how Apple built a digital media juggernaut

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Additional reporting by Greg Sandoval


Ten years ago this month, a music sector ravaged by Napster and largely ignorant of digital distribution found a savior of sorts in what was then called the iTunes Music Store. With its 99-cent unbundled songs, the service quickly became the only significant source for acquiring music legally online.


With iTunes, Apple had drawn the blueprint for distributing music, movies, books, and apps over the web. By supplying and tying together a music player, online store, and song-mangement software, Apple drastically simplified the entire music experience, defying the odds to build a music-retailing dynasty even as file sharing skyrocketed. A decade ago, Apple started to answer what would become an...


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via The Verge - All Posts http://www.theverge.com/2013/4/26/4265172/itunes-store-at-10-how-apple-built-a-digital-media-juggernaut

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