In 2012, Snip Snap had a problem. Their coupon-scanning app had just been featured in the Apple App Store, delivering tens of thousands of users overnight. The problem: they didn't have any coupon-reading software. The company had been reading each coupon and inputting the data by hand. That was easy when it was just a few dozen users and a dedicated team, but now they needed hundreds of thousands of labor-hours to keep up with new users. And they needed it fast.
via The Verge - All Posts http://www.theverge.com/2013/6/27/4467296/turkopticon-a-labor-union-for-amazons-mechanical-turk
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