For those hoping to buy real goods with bitcoin, Overstock.com is still the biggest game in town, and a new CEO profile by Forbes's Kashmir Hill helps explain the story behind the early adoption and the company's newfound devotion to cryptocurrency. With new Bitcoin reward programs and plans for a Bitcoin-like stock market, CEO Patrick Byrne's devotion to Bitcoin goes far beyond a simple business opportunity. "I want to be able to pay vendors and employees in Bitcoin too if they choose," Byrne told Hill. "I’m doing this because I want to further the cause of Bitcoin."
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