Monday, May 19, 2014

This is what happens when Samsung takes over an airport


A two-week promotional campaign that promised to completely rebrand Heathrow Airport's Terminal 5 has turned out to be slightly less revolutionary than advertised. Samsung boldly proclaimed on Friday that it would take over Heathrow's crown jewel, the prettiest and most modern terminal in the world's busiest international airport, with ads running on billboards, every digital display, and signage throughout T5. What it's actually done, however, is merely buy a little bit more advertising...


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