Tumblr founder David Karp thinks a lot about the web as it was 15 years ago. A web filled with blinking words, Shockwave Flash, and GeoCities pages packed to the brim with clip art. It was a weird, unstructured, seemingly limitless domain where, armed with a few HTML tips from a friend or message board, you could build your first home page and publish it to the world.
But then everything changed.
“In the early 2000s, [the web] started to take a pretty sharp turn towards vanilla, white...
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