Wednesday, September 2, 2015

T-Mobile CEO John Legere turns Verizon's new logo against itself

Today's Verizon logo change might be less of a big deal than Google's was earlier this week, but if there's one person who's going to have reliably strong opinions about minor tweaks to carrier branding, it's T-Mobile boss John Legere. And Legere didn't disappoint. A few hours after Verizon officially updated its logo, Legere had already appropriated its new pink-tinged checkmark to point out what, in his eyes, his company's competitor does wrong.

"Screws over customers," "keeps all your unused data," and "no early upgrade options" are among a series of complaints Legere laid out today in an image he posted on Twitter, each drawn up to borrow the font and the tick from Verizon's new logo. Each of Legere's points conveniently ties into...

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