Thursday, September 3, 2015

When did pop-up ads get so passive-aggressive?

If you don’t want to read a Cosmo listicle of the sexiest movies ever, fine, it’s your loss — all you have to do is admit that you like sleeping better than sex.

Why is Cosmo suddenly interested in shaming you for your lack of interest in sexy movies? Why does Women’s Health force you to declare, "No thanks, I already have a bikini body" if you dare resist its 21-day bikini body plan? It’s all part of a conversion strategy that web properties are using to increase clicks and all-important email sign-ups, and a slew of major publishers are in on it.

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