A logo should immediately convey a company’s identity. With the right visual style, it can communicate the goals and ambitions of an organization without the use of words. But as crucial as it is to pick the right logo, these graphics aren’t unbending. Companies change or update their graphics over the years, often at times when they are headed in new directions. Google demonstrated that this week, when it unveiled a new look for the company’s transition into Alphabet. A new logo often symbolizes a new era for an organization.
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