On-demand viewing has soared in recent years, according to a new report from Ericsson, with consumers spending an average of six hours per week watching on-demand movies and TV shows. That figure has more than doubled since 2011, when viewers devoted 2.9 hours per week to on-demand content. More than 50 percent say they stream on-demand content at least once a day, up from 30 percent in 2010.
The findings are described in Ericsson's TV and Media 2015 report, released today. The report is based on analytics gathered from Android and iOS devices, as well as more than 20,000 online interviews with consumers in 20 markets.
According to the report, mobile platforms are preferred among millennial consumers (age 16-34), with smartphones,...
via The Verge - All Posts http://ift.tt/1fWT82f
No comments:
Post a Comment