Facebook has officially bought Microsoft's Atlas advertising platform. In a statement, the company said Atlas would give advertisers a better idea of how their campaigns were doing and would "help advertisers compare their Facebook campaigns to the rest of their ad spending across the web on desktop and mobile." Atlas, Facebook says, is already in use by many advertisers on the site, but the company is planning to build out both its measurement systems and its user interface, making it easier to use and offering a more complete picture of campaigns. As Facebook works to monetize its system, this will become particularly important — despite fast growth, it's been hard to find good metrics on how well its ads actually work.
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via The Verge - All Posts http://www.theverge.com/2013/2/28/4041058/facebook-buys-microsoft-ad-platform-atlas
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