Like many other shows, American Idol has long incorporated Twitter hashtags into its viewing experience, but the popular singing contest is about to take its social media campaign one step further, with the introduction of real-time Twitter polls. This Wednesday, the show will begin incorporating onscreen polls about contestant performances and judges' decisions, while receiving feedback through Twitter.
As the New York Times reports, a sample question would ask "Do you agree with the judges tonight?", followed by two hashtags. Twitter users can respond with either hashtag (affirmative or negative), thereby enhancing viewer engagement and giving Idol's producers potentially valuable feedback. Poll results will be displayed and updated...
via The Verge - All Posts http://www.theverge.com/2013/2/27/4035054/american-idol-rolls-out-real-time-twitter-polls
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