Just over one month ago, Tumblr introduced its first in-stream mobile ads, and today, it's bringing the same ads to its website. The "sponsored posts," as they're called, often take the form of Tumblr-friendly images like GIFs of a scene from The Great Gatsby, or an animation of a GE jet engine. The sponsored posts, denoted by animated dollar signs ($) in their top-right corners, have already racked up 10 million likes and reblogs on mobile thus far, Tumblr says. "We have been overwhelmed by the incredibly positive response to our advertising approach- from both Tumblr users and our partners," says Lee Brown, Tumblr's Global Head of Sales. "The engagement rates on the Tumblr Radar and Sponsored Mobile Posts have been spectacular and we...
via The Verge - All Posts http://www.theverge.com/2013/5/30/4380316/tumblr-launches-sponsored-posts-on-web-following-mobile-rollout
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