One of the biggest personal data collectors around is getting ready to open its vaults to the public. According to Forbes , you'll soon be able to request your personal files from Acxiom, a marketing company that holds a database on the interests and details of over 700 million people. That database reportedly holds information on consumers' occupations, phone numbers, religions, shopping habits, and health issues, to name a few. That data has traditionally been given only to marketers — for a fee, of course — but Acxiom has decided to let consumers peer into its database as well. Whether individuals will have to pay too is still up for debate, but it's been decided that a person can only view their own file.
Coming later this summer
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via The Verge - All Posts http://www.theverge.com/2013/6/26/4467300/marketing-data-giant-acxiom-opening-vault-to-public
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