Harry Brignull is a London, UK-based independent user experience designer with a PhD in cognitive science. He is also the founder of Dark Patterns, which is dedicated to, in his words, "naming and shaming websites that use deceptive user interfaces." This article is based on a presentation he gave at the Search Marketing Expo in Munich this past April.
When Apple released iOS 6, one of the few new features not enthusiastically promoted by the company was Identifier for Advertisers (IDFA) ad tracking. It assigned each device a unique identifier used to track browsing activity, information advertisers used to target ads. Even though IDFA is anonymous, it's still unsettling to people who worry about privacy.
Fortunately, Apple...
via The Verge - All Posts http://www.theverge.com/2013/8/29/4640308/dark-patterns-inside-the-interfaces-designed-to-trick-you
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