If you were an advertiser, you might have read the news last week that Yahoo had supplanted Google as the number one web property in the US and decided to shift your dollars. ComScore's monthly ranking of "top US web properties" listed Yahoo as number one for the first time since 2011. Even though its numbers are unverified, ComScore is the industry standard for web traffic metrics; as far as advertisers are concerned, what it says goes.
But additional data from Comscore as well as analytics firms Compete and SimilarWeb suggest that Yahoo is still far behind Google — and that third-party data analytics should be taken with a big grain of salt.
ComScore's ranking tracked unique visitors rather than unique views, so repeat traffic from...
via The Verge - All Posts http://www.theverge.com/2013/8/27/4660994/googles-global-traffic-still-beats-the-pants-off-yahoos-report-says
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