Google is beginning to build ads into its Maps search results on iOS and Android. Starting today, when users search for general business types — such as a convenience store or a gardening shop — their very first result may be a business that's paid to be lifted to the top. Such results will be clearly marked with a small "Ad" label, but they'll otherwise operate just like a Maps search result normally would: swiping up on one will display more information about the company, and give users a quick way to call the business or get directions to its store.
via The Verge - All Posts http://www.theverge.com/2013/8/8/4602828/google-maps-search-result-ads-ios-android-apps
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