Tuesday, August 20, 2013

'The Optimist': Disney Imagineering's push to bring alternate reality games to the mainstream


It was 9:58PM on a Sunday night, and I was standing in Disneyland’s Main Street Cinema with seven people I’d met just hours before. We’d spent the evening trekking through the park and the Anaheim Convention Center, tracking down clues left behind by a secret society that counted Thomas Edison, Nikola Tesla, and Walt Disney himself among its members.


A short film played across the room’s six screens, welcoming us to the society and detailing its plans for a city of the future — one based on the unlimited potential of technological progress. A glowing platform slid up out of the darkness, holding pins for everyone in the room. Secret totems that would mark us as members of the order.


Welcome to the world of The Optimist.


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via The Verge - All Posts http://www.theverge.com/2013/8/20/4639110/the-optimist-disney-imagineerings-push-to-bring-alternate-reality

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