U2 lead singer Bono today revealed that Apple has so far raised over $65 million for his Product Red fund. According to the frontman, Apple is "certainly leading the crew" of companies that contribute to the initiative. Since joining the charity campaign in 2006, Apple has steadily released Product Red iPods, cases, and other accessories, with portions of each sale going towards the fight against AIDS. Its first offering was a 4GB iPod nano, and subsequent releases have included the iPod touch, iPod shuffle, iPad smart covers, and a bumper case for the iPhone 4S.
Most recently, Apple added a new $39 leather case for the iPhone 5s to its Product Red catalog. Product Red's official Twitter page says that the fund has raised north of $215...
via The Verge - All Posts http://www.theverge.com/2013/9/26/4774260/bono-says-apple-has-raised-over-65-million-product-red
No comments:
Post a Comment