California Gov. Jerry Brown has signed into law a bill requiring companies to disclose whether they abide by Do Not Track provisions, a move that could build momentum for privacy protections that have stalled at the national level. On Friday, Brown signed AB 370, which requires internet companies that collect personally identifiable information to declare how they respond to Do Not Track requests. The idea is to pressure advertising networks like Google's AdSense and Facebook's FBX to be more transparent about how they track users' activity around the web.
Brown's signature comes as Do Not Track's future has been called into question at the national level. Earlier this month, a key online advertising industry group pulled out of...
via The Verge - All Posts http://www.theverge.com/2013/9/30/4789078/new-hope-for-do-not-track-as-california-enacts-ad-disclosure-law
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