Monday, September 30, 2013

How the studio behind ‘Candy Crush Saga’ found success as the anti-Zynga


Time hasn't been kind to Zynga. Once the largest game developer on Facebook, the company has since endured a series of mistakes and poor decisions that have forced it to shed both jobs and users, while its profits have dwindled. This past July, Zynga revealed that its daily active user base had shrunk to 39 million players across its entire lineup of games, down from 72 million in 2012. FarmVille turned the company into a household name, but subsequent releases haven’t resonated with players in quite the same way. After filing for an IPO, shares of Zynga began trading on the NASDAQ on December 16th, 2011 -- and there's been little good news to report for the company since that time.


Candy Crush Saga developer King appears to be in a...


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via The Verge - All Posts http://www.theverge.com/2013/9/30/4786202/candy-crush-developer-is-the-anti-zynga

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