A year ago, Phil Libin stood on stage at Evernote's annual conference and announced a cease-fire with paper. As the CEO of a company whose primary product is note-taking software, Libin had fought a years-long battle against physical goods for customers. But the time had come for a truce, he said, before introducing the Evernote Smart Notebook by Moleskine. At the time, the notebook looked like a novelty — a one-off partnership designed primarily for its entertainment value. In truth, though, the notebook represented the start of a new era for the company. One of Silicon Valley’s fastest-growing software companies is going unexpectedly analog.
Today, at its third annual conference in San Francisco, Evernote is unveiling a...
via The Verge - All Posts http://www.theverge.com/2013/9/26/4769844/evernote-market-lifestyle
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