Monday, September 30, 2013

YouTube looks to dethrone MTV with its own music awards


YouTube is set to move into the awards business with its first ever awards ceremony. This November, the Google-owned video giant will hold the YouTube Music Awards, a live event featuring performances from across the globe. Industry stalwarts like Lady Gaga, Eminem, and Arcade Fire, along with YouTube-native stars including CDZA and Lindsey Stirling will perform in London, Seoul, Moscow, and Rio, with the main event taking place in New York City. Jason Schwartzman will host the awards, with Spike Jonze signed up as creative director.


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via The Verge - All Posts http://www.theverge.com/2013/10/1/4789882/youtube-music-awards-announcement-2013

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