Upon hearing of Motorola’s Project Ara, it's easy to lapse into thinking about all the reasons why it'll be hard — almost impossible — to pull off: customers won't have incentive to buy new phones, modules will be too expensive; the list goes on. And if you can think of 30 reasons not to build such a thing, Motorola’s designers and engineers can probably come up with 300. But against all odds, they're doing it.
The "why" of Project Ara is an inspiring vision of a more sustainable and democratic smartphone. Motorola wants to lower barriers to entry for new companies and consumers alike while helping to build an ecosystem of versatile devices that don’t get discarded as soon as any one component breaks down. The same flexibility...
via The Verge - All Posts http://www.theverge.com/2013/10/29/5041682/motorola-project-ara-phonebloks-modular-phone
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