No company has done more to change the way Americans drink coffee in the last several years than Keurig Green Mountain. Its method of brewing coffee by injecting hot water into prepackaged plastic pods has quickly grown to rival drip coffee as the preferred means of getting a quick hit of caffeine. "It was slow to start, but now it’s growing by leaps and bounds," says Joe DeRupo, communications director at the National Coffee Association. "It’s the biggest change in coffee-brewing technology since Mr. Coffee was introduced in the 1970s."
One of every four dollars Americans spend on coffee to be brewed at home is now spent on pods, and Keurig, which pioneered the process in the US, dominates the market. But Keurig’s hold on the industry...
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