The online arts and crafts marketplace Etsy has built a massive e-commerce empire, yet it rarely comes up in conversations about the next wave of startups that are making it big. Perhaps that’s because the Brooklyn-based company, despite doing billions in sales, focuses on selling artisanal and handmade goods in a sustainable fashion, giving it a distinctly offline feel.
Today, however, the quiet giant is putting the Silicon Valley tech set on notice. It’s announcing the hire of Mike Grishaver as its head of product, a high-profile poach from Pandora, where Grishaver was a top executive. "You get a lot of the hype cycle here on the West Coast" he tells The Verge. "It's cool to be part of a company where the results speak for...
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