Friday, August 28, 2015

Google begins advertising home services in search results

Google is starting to make it easier to find plumbers, locksmiths, cleaners, and other home service workers. It's rolling out a new type of search ad today that'll place listings for these services at the top of relevant search result pages, although only around the San Francisco Bay Area for now. The listings include a phone number for the business, customer ratings, basic details on their services, and a photo of someone who represents the company. The idea is that you can now just search for "lock repair" and immediately get a locksmith's number, rather than having to look through search results — or, you know, turn to another competitor like Amazon.

But keep in mind that these aren't people working for Google, nor are they...

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