Monday, August 31, 2015

Twitter tests Snapchat-style photo filters for the VMAs and US Open

You may have been too focused on Kanye West's presidential run to notice last night, but Twitter is experimenting with Snapchat-style, location-based photo and video filters around big events. TechCrunch spotted a series of tweets from VMA nominees including Taylor Swift, Pharrell Williams, and and Big Sean featuring VMA-related stickers. Big Sean posted a moon man icon on one of his tweets; Pharrell showcased the official hashtag; and Swift appeared to get not one but two special stickers devoted to her songs: one for "Bad Blood," and a pair of wild animals for "Wildest Dreams." Then today Twitter showed off some new filters in a blog post about the US Open, including one in which someone had drawn a happy face on the photo.

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