Friday, August 28, 2015

Sprint takes aim at AT&T, offers a year of free service to DirecTV customers

Sprint is offering a year of free cell phone service to DirecTV subscribers that switch to its network. The deal — which includes unlimited talk, text, and 2GB of data — is a direct shot across the bows of rival AT&T, which recently acquired the satellite TV provider for $49 billion. AT&T has been offering DirecTV customers up to $500 a line if they switch to its service, but Sprint is hoping to outbid them with its new deal (valid until September 30th).

There are, of course, caveats. DirecTV customers tempted to switch will have to pay a $36 activation fee, and once their free year is up they'll automatically be moved to a $50 a month plan until they pay off their Sprint phone. (DirecTV customers who are already with Sprint can also...

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