You may have feared the consumer confusion that would come out of the Consumer Electronics Association's decision to rebrand 4K as Ultra High-Definition, and now Sony is doing very little to allay those concerns. The company has just sent us word that it "lauds the CEA's efforts," but will continue using "4K" for its current products and will brand future devices as "4K Ultra High-Definition (4K UHD)."
According to the statement, Sony is using its own branding in order to "ensure clarity for consumers and delineate between today’s and tomorrow’s technology" — a clear nod to the similarities beween Ultra High-Definition and the current High-Definition standard. Thankfully, Sony's nomenclature still includes the UHD branding, but we...
via The Verge - All Posts http://www.theverge.com/2012/10/19/3527162/sony-to-use-4k-uhd-nomenclature
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