Apple just handed its annual report in to the SEC, revealing that the company laid out an extra billion dollars on Research and Development this year. But despite jumping from $2.4 to $3.4 billion dollars, R&D spending stayed flat as an overall percentage of revenue — a scant 2.2 percent — thanks to a 45 percent increase in sales, to $156 billion. In comparison, rivals like Google and Microsoft spend around 15 percent of revenues, and Samsung sits in between at around 6 percent.
Just a third of Microsoft's $10 billion
Apple says it racked up the billion-dollar increase by hiring more researchers. A year ago we reported that the company was expanding research efforts in Israel, which is likely responsible for a big share of the...
via The Verge - All Posts http://www.theverge.com/2012/10/31/3583984/apple-financial-annual-report-2012-research
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