Color, a photo sharing app that launched in August of 2010, has the unpleasant distinction of having raised $41 million before it even launched, by far one of the largest sums bestowed on any software company prior to them acquiring a single customer. Its technology, a location based social network that automatically found and shared photos with relevant people nearby, was hyped by every tech blogger who had the good fortune of enjoying early access to the product. And of course, after launching, the product was roundly reviled and sunk like a stone.
It's a marketplace that encourages risk
News broke yesterday that Color was shutting down, followed by the news the Color was not shutting down, followed by the news that Color was being...
via The Verge - All Posts http://www.theverge.com/2012/10/18/3522456/why-apple-acquiring-color-makes-sense-in-silicon-valley-the-strange
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