Thursday, January 31, 2013

'The Facebook Card' takes the social network's Gifts initiative offline

facebook card

Hot on the heels of its fourth quarter earnings report yesterday afternoon, Facebook has announced The Facebook Card, a new part of its online Gifts platform intended to be yet another revenue stream for the social network. What makes the Facebook Card different from any old gift card is that you can gift somebody money to multiple stores on one card. For example, you could give a friend $50 to Target and $50 to Sephora without giving them two separate cards — and all Card balances are manageable through Facebook's mobile app.


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via The Verge - All Posts http://www.theverge.com/2013/1/31/3937110/facebook-card-gift-card

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