Step, if you will, into the shoes of Thorsten Heins. Your company is on the defensive, struggling for third place in one of the most bloodthirsty marketplaces there is. You've got just a few more chances to show consumers you're worth their money. Your back is to the wall. What do you do?
The answer, as we learned this morning, is to hire Alicia Keys as your new creative director. That's not all they did, of course. (There were a few new phones, if we recall correctly.) But the choice reveals a lot about where BlackBerry is as a company, and it's not good news.
via The Verge - All Posts http://www.theverge.com/2013/1/30/3934122/why-alicia-keys-for-blackberry-10
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