Wednesday, January 30, 2013

Ticketmaster leaves ReCAPTCHA behind, will verify users with advertising instead

Ticketmaster Solve Media CAPTCHA system

Ticketmaster is doing away with one of the most painful parts of conducting online transactions on its site — and hoping to monetize customers even further in the process. At issue is the use of the CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) verification system. It's the series of distorted or marred letters users see at the end of some online transactions, where they need to type in what the words really say before they can finish their purchase. It's designed to prevent bots or other automated systems from taking advantage of websites — to keep scalpers from snapping up all those Depeche Mode tickets before fans get a chance, for example. Ticketmaster has been using Google's ReCAPTCHA,...


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via The Verge - All Posts http://www.theverge.com/2013/1/30/3933266/ticketmaster-leaves-recaptcha-behind-will-verify-users-with-advertising-instead

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