Fox may not want to air ads for Dish, but that's not stopping the company from getting some on-screen time during today's Daytona 500. In order to get around what it calls "the network's ongoing refusal to air ads for Dish's consumer-friendly Hopper," Dish has sponsored a racer — the Leavine Family Racing's No. 95 Ford Fusion, driven by Scott Speed — which will feature a prominent Dish logo on its hood. Dish's combative relationship with broadcasters is well documented, thanks to its Hopper DVR, which lets users watch TV programs without the ads.
via The Verge - All Posts http://www.theverge.com/2013/2/24/4024842/dish-sponsors-daytona-500-nascar-racer
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