The Super Bowl, America's annual celebration of the gridiron game, tends to be the most expensive day on any advertiser's calendar. Or maybe not. Oreo Cookies took a novel approach to its marketing during the big game last night by keeping its advertising team in the office, ready to respond to any unusual events during the match. Such an opportunity arose when the power inside New Orleans' Superdome went out, and the marketing minds quickly set to work on producing a poster ad for their product that played off that anomalous incident. After only a brief time, Oreo's Twitter account was up and tweeting the "You can still dunk in the dark" image, which resonated with Twitter users and has so far resulted in more than 14,000 retweets.
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via The Verge - All Posts http://www.theverge.com/2013/2/4/3949882/oreo-super-bowl-blackout-ad-is-a-winner
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