Monday, February 4, 2013

Surface off to a slow start, but Microsoft will reveal sales figures eventually

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Despite rumors of Microsoft building three to five million tablets for its Surface RT launch, it appears that the company may have only shipped less than one million in the recent quarter. IDC says the figure is "just shy of 900,000 units into the channel," as Microsoft looks to compete with other tablet makers. "There is no question that Microsoft is in this tablet race to compete for the long haul," says IDC's Ryan Reith. "Reaction to the company's Surface with Windows RT tablet was muted at best."


Microsoft has pumped millions into advertising campaigns for Windows 8 and its new Surface tablets, but the holiday execution was less than perfect. The slow reaction could be blamed on a number of factors, including a lack of retail...


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via The Verge - All Posts http://www.theverge.com/2013/2/4/3950476/microsoft-surface-sales-figures

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