Last week I found myself in the city of Nagoya to catch a screening of Iron Man 3, the latest installment in the Robert Downey Jr. superhero series. But it wasn’t just any screening — it marked the debut of 4DX movies in Japan, with a promise that I’d feel every punch, kick, and explosion myself. Korean company CJ Group is betting on the format to offer something your living room never will: seats that roll and jolt in sync with the action on screen, while water vapor, jets of air, and various aromas are pumped into audience members’ faces.
The only place you can actually catch a screening in Japan so far is the Karona World theater in Nagoya, a central city a little under two hours west of Tokyo by bullet train. Nobody else...
via The Verge - All Posts http://www.theverge.com/2013/5/2/4293178/the-sights-smells-and-sprays-of-iron-man-3-in-4dx
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