Moviegoers may soon be spending less time sitting through trailers if theater owners have their way. According to The Hollywood Reporter , the National Association of Theater Owners is hoping to enact a new set of marketing rules that would give exhibitors more control over the experience audiences have when they go to the movies. The biggest change would be limiting the length of movie trailers to just two minutes. Per a set of voluntary guidelines from the Motion Picture Association of America, studios currently keep their trailers at two and a half minutes in length, with one exception allowed per year.
According to the report, theater owners are responding to complaints from audiences that have grown tired of the combination of...
via The Verge - All Posts http://www.theverge.com/2013/5/28/4374356/theater-owners-reportedly-pushing-for-shorter-movie-trailers-improve-experience
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