Tuesday, August 27, 2013

Amazon expands in-app purchases to include physical items from its online store


Amazon has introduced what it's calling the Mobile Associates API, a new tool that will enable developers to sell physical items in apps destined for Kindle hardware and the Amazon Appstore. Naturally those products are sourced from Amazon.com, and developers can earn up to six percent in advertising fees on in-app customer purchases. Since it's Amazon we're talking about, 1-Click purchases and speedy Amazon Prime shipping are also part of the deal in places where those perks are available. But digital items such as ebooks can also be sold this way.


App makers can choose to sell just a single item from within their software, but can also showcase an entire category of goods. There's even the option of bundling digital goods with the...


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via The Verge - All Posts http://www.theverge.com/2013/8/27/4663342/amazon-in-app-purchases-now-include-physical-goods

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